Selected Work
Selected projects & case studies.
MLB Secure Ticket Access
Reducing Event Day Friction
Redesigned the end-to-end mobile ticket access experience for TicketNetwork, transforming a complex authentication workflow into a seamless journey from purchase to stadium entry.
Authentication • Support Optimization • Enterprise Integration
Regulated consumer marketplace
An End-to-End Compliance Redesign
Led TicketNetwork's end-to-end All-In Pricing initiative, redesigning the ticket-buying experience to meet new pricing transparency regulations while building customer trust and improving conversion. The initiative aligned with new FTC requirements for upfront price disclosure in live-event ticketing.
Growth Strategy • Pricing Transparency • UX Optimization
Enterprise SaaS
POSNext: Inventory Management for Internal Tooling
Redesigned TicketNetwork's enterprise platform for ticket brokers, streamlining inventory management and operational workflows to help brokers buy, sell, and manage tickets more efficiently.
Data Visualization • Internal Tooling • IA
Value Discovery
Highlighting Value to Accelerate Purchase Decisions
Led the redesign of MegaSeats' ticket discovery experience, helping fans identify the best deals faster through value-based merchandising that increased purchase confidence and revenue.
Conversion Optimization • UI Design • AB Testing
Conversion Optimization
Creating a Seamless Onboarding Journey
Led the end-to-end redesign of the onboarding experience for ThirdHome, a luxury home exchange marketplace, simplifying a complex application process to increase member activation.
IA • Activation & Conversion • Marketplace UX
edtech
End-to-End Course Progress and Learning Dashboard Redesign
Led the end-to-end design of Mindbodygreen's learning dashboard, helping students navigate courses, track progress, and stay engaged throughout their wellness education journey.
Dashboard Design • EdTech Learning Experience • AB Testing
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