Led the redesign of the iOS and Android checkout experience for The Children’s Place, while simultaneously designing for the launch of a third brand, Sugar & Jade. The work focused on creating a scalable, reusable checkout framework that could be applied across all three brands—ensuring consistency in UX while allowing flexibility for brand-specific styling.
2020
UX Designer
PDP • PLP • Checkout
Checkout is where all the hard work either pays off… or falls apart in the last 30 seconds.
At The Children's Place, we had an opportunity to rethink checkout across not just one brand, but three—while launching a new one at the same time. Because why redesign one checkout when you can redesign three?
The goal was to create a faster, more intuitive mobile checkout experience that could scale across The Children’s Place, Gymboree, and the newly launched Sugar & Jade—without feeling like a copy-paste job.
Increase mobile conversion and reduce checkout friction by streamlining the experience—while building a scalable checkout system that could be reused across multiple brands, including the launch of Sugar & Jade and existing brand Gymboree.
Designing Once, Scaling to Three Brands This wasn’t just a redesign—it was a “make it work everywhere” situation. Each brand had its own identity, but the checkout experience needed to feel consistent and familiar across all three. I had to design a system flexible enough to support different visual styles without breaking the core UX. I approached this by creating reusable components and patterns that could adapt to each brand—so we weren’t reinventing checkout three times (because no one has time for that).
BALANCING SPEED, SIMPLICITY, & BUSINESS NEEDS Checkout flows tend to collect… a lot. Shipping info, billing, promo codes, upsells—you name it. The challenge was simplifying the experience without removing key business drivers. I restructured the flow to reduce cognitive load, prioritized key actions, and improved input interactions (especially on mobile, where patience is low and thumbs are doing all the work). The goal: fewer steps that feel like fewer steps.
DESIGNING FOR MOBILE FIRST (WHERE IT ACTUALLY MATTERS) Most users were coming through iOS and Android, which meant the experience had to feel fast, intuitive, and forgiving. I focused heavily on mobile-specific behaviors: - Optimized form inputs and keyboard interactions - Clear progress indicators - Reducing friction in payment and address entry Because nothing kills conversion faster than fighting a form on your phone. LAUNCHING A NEW BRAND WHILE REDESIGNING THE OLD ONES Designing Sugar & Jade’s checkout from scratch while updating existing brands added another layer of complexity. The upside? It gave me a clean slate to define a better system. I used that as the foundation, then adapted it across The Children’s Place and Gymboree—aligning everything into one cohesive checkout experience. A little chaotic at times, but also the perfect opportunity to do it right.
The redesigned checkout delivered a faster, more intuitive mobile experience across all three brands—reducing friction at the most critical point in the funnel. Users were able to move through checkout more smoothly, with fewer drop-offs and less confusion along the way. By creating a scalable system, we not only improved the experience for The Children’s Place and Gymboree, but also successfully launched Sugar & Jade with a strong, consistent checkout foundation from day one. Internally, this meant less duplication, easier maintenance, and a reusable framework for future updates—because once you solve checkout well, you don’t want to keep solving it over and over again. And overall? A cleaner, faster checkout that actually helped users finish what they started—which is kind of the whole point.
Led the redesign of the iOS and Android checkout experience for The Children’s Place, while simultaneously designing for the launch of a third brand, Sugar & Jade. The work focused on creating a scalable, reusable checkout framework that could be applied across all three brands—ensuring consistency in UX while allowing flexibility for brand-specific styling.
2020
UX Designer
PDP • PLP • Checkout
Checkout is where all the hard work either pays off… or falls apart in the last 30 seconds.
At The Children's Place, we had an opportunity to rethink checkout across not just one brand, but three—while launching a new one at the same time. Because why redesign one checkout when you can redesign three?
The goal was to create a faster, more intuitive mobile checkout experience that could scale across The Children’s Place, Gymboree, and the newly launched Sugar & Jade—without feeling like a copy-paste job.
Increase mobile conversion and reduce checkout friction by streamlining the experience—while building a scalable checkout system that could be reused across multiple brands, including the launch of Sugar & Jade and existing brand Gymboree.
Designing Once, Scaling to Three Brands This wasn’t just a redesign—it was a “make it work everywhere” situation. Each brand had its own identity, but the checkout experience needed to feel consistent and familiar across all three. I had to design a system flexible enough to support different visual styles without breaking the core UX. I approached this by creating reusable components and patterns that could adapt to each brand—so we weren’t reinventing checkout three times (because no one has time for that).
BALANCING SPEED, SIMPLICITY, & BUSINESS NEEDS Checkout flows tend to collect… a lot. Shipping info, billing, promo codes, upsells—you name it. The challenge was simplifying the experience without removing key business drivers. I restructured the flow to reduce cognitive load, prioritized key actions, and improved input interactions (especially on mobile, where patience is low and thumbs are doing all the work). The goal: fewer steps that feel like fewer steps.
DESIGNING FOR MOBILE FIRST (WHERE IT ACTUALLY MATTERS) Most users were coming through iOS and Android, which meant the experience had to feel fast, intuitive, and forgiving. I focused heavily on mobile-specific behaviors: - Optimized form inputs and keyboard interactions - Clear progress indicators - Reducing friction in payment and address entry Because nothing kills conversion faster than fighting a form on your phone. LAUNCHING A NEW BRAND WHILE REDESIGNING THE OLD ONES Designing Sugar & Jade’s checkout from scratch while updating existing brands added another layer of complexity. The upside? It gave me a clean slate to define a better system. I used that as the foundation, then adapted it across The Children’s Place and Gymboree—aligning everything into one cohesive checkout experience. A little chaotic at times, but also the perfect opportunity to do it right.
The redesigned checkout delivered a faster, more intuitive mobile experience across all three brands—reducing friction at the most critical point in the funnel. Users were able to move through checkout more smoothly, with fewer drop-offs and less confusion along the way. By creating a scalable system, we not only improved the experience for The Children’s Place and Gymboree, but also successfully launched Sugar & Jade with a strong, consistent checkout foundation from day one. Internally, this meant less duplication, easier maintenance, and a reusable framework for future updates—because once you solve checkout well, you don’t want to keep solving it over and over again. And overall? A cleaner, faster checkout that actually helped users finish what they started—which is kind of the whole point.
Led the redesign of the iOS and Android checkout experience for The Children’s Place, while simultaneously designing for the launch of a third brand, Sugar & Jade. The work focused on creating a scalable, reusable checkout framework that could be applied across all three brands—ensuring consistency in UX while allowing flexibility for brand-specific styling.
2020
UX Designer
PDP • PLP • Checkout
Checkout is where all the hard work either pays off… or falls apart in the last 30 seconds.
At The Children's Place, we had an opportunity to rethink checkout across not just one brand, but three—while launching a new one at the same time. Because why redesign one checkout when you can redesign three?
The goal was to create a faster, more intuitive mobile checkout experience that could scale across The Children’s Place, Gymboree, and the newly launched Sugar & Jade—without feeling like a copy-paste job.
Increase mobile conversion and reduce checkout friction by streamlining the experience—while building a scalable checkout system that could be reused across multiple brands, including the launch of Sugar & Jade and existing brand Gymboree.
Designing Once, Scaling to Three Brands This wasn’t just a redesign—it was a “make it work everywhere” situation. Each brand had its own identity, but the checkout experience needed to feel consistent and familiar across all three. I had to design a system flexible enough to support different visual styles without breaking the core UX. I approached this by creating reusable components and patterns that could adapt to each brand—so we weren’t reinventing checkout three times (because no one has time for that).
BALANCING SPEED, SIMPLICITY, & BUSINESS NEEDS Checkout flows tend to collect… a lot. Shipping info, billing, promo codes, upsells—you name it. The challenge was simplifying the experience without removing key business drivers. I restructured the flow to reduce cognitive load, prioritized key actions, and improved input interactions (especially on mobile, where patience is low and thumbs are doing all the work). The goal: fewer steps that feel like fewer steps.
DESIGNING FOR MOBILE FIRST (WHERE IT ACTUALLY MATTERS) Most users were coming through iOS and Android, which meant the experience had to feel fast, intuitive, and forgiving. I focused heavily on mobile-specific behaviors: - Optimized form inputs and keyboard interactions - Clear progress indicators - Reducing friction in payment and address entry Because nothing kills conversion faster than fighting a form on your phone. LAUNCHING A NEW BRAND WHILE REDESIGNING THE OLD ONES Designing Sugar & Jade’s checkout from scratch while updating existing brands added another layer of complexity. The upside? It gave me a clean slate to define a better system. I used that as the foundation, then adapted it across The Children’s Place and Gymboree—aligning everything into one cohesive checkout experience. A little chaotic at times, but also the perfect opportunity to do it right.
The redesigned checkout delivered a faster, more intuitive mobile experience across all three brands—reducing friction at the most critical point in the funnel. Users were able to move through checkout more smoothly, with fewer drop-offs and less confusion along the way. By creating a scalable system, we not only improved the experience for The Children’s Place and Gymboree, but also successfully launched Sugar & Jade with a strong, consistent checkout foundation from day one. Internally, this meant less duplication, easier maintenance, and a reusable framework for future updates—because once you solve checkout well, you don’t want to keep solving it over and over again. And overall? A cleaner, faster checkout that actually helped users finish what they started—which is kind of the whole point.